Pantone Brand Expansion

I led the design team that helped Pantone launch a global corporate identity that includes products and services in addition to design tools.

While Pantone is known by graphic designers for it’s color-matching system, it is also known by those in the textile business for an entirely different system and by a third group of design-savvy (but not necessarily creative professional) consumers for its product design. The new positioning and identity speak to all three groups. The new identity helps position Pantone as a source of inspiration. The new brand line is “The color of ideas.” At the same time, my team worked to launch new products and other materials that fit within the new positioning like Huey.

← Back to All Work

Related Work

Other work that may be of interest if you like this project.

Mitratech

Mitratech

Mitratech provides legal technology solutions for efficiency and strategic advantages.

Travel Tripper

Travel Tripper

This smart, sophisticated company needed their brand to reflect their high performance offering.

Ortho Clinical

Ortho Clinical

A rebrand for the leading provider of solutions for screening, diagnosing and monitoring diseases early.