A highly interactive, video-centric website that talks cooking, eating, drinking and living with the 21-34 crowd. Food2 meets the instant must-have demand for foodie news and information.
Food2 Network is an online network developed by Scripps as an extension to the ubiquitous Food Network. In their quest for complete domination of the food entertainment category, Scripps determined they needed a property specifically aimed at the Millenial audience. My team and I developed the brand positioning and this brand system as well as creating the web experience.