The previous website failed to expose the true breadth and depth of the exceptional material that it housed and was not representative of the brand. Along with the site redesign, a mobile version was a must-have.

Along with the redesign of the Applied Radiology website, I provided Anderson Publishing with mobile version. The strategy is simple: make the content accessible and it didn’t stop here. Applied Radiology is going where folks in the radiology filed are: Their videos are on YouTube, the have a presence on Facebook. Besides adding value for readers, the mobile version creates another monetization platform for Applied Radiology.